Google Cloud Security Community Playbook

Google Cloud Security needed a scalable, flexible playbook to activate their global Security Community—one that could be used consistently across regions while still allowing for local customization. I partnered with Google’s events and security teams to design a comprehensive experience and design system that guided everything from messaging and visual identity to physical environments, signage, and event flow. The result was a strategic, visually cohesive playbook that empowered teams to confidently plan, produce, and scale community-driven experiences around the world.

My Role

Creative Direction, Brand Systems, Environmental & Event Design

I led the creative direction and design across the full playbook, ensuring every touchpoint aligned with Google Cloud’s brand while remaining practical for real-world execution.

What I Designed

Playbook structure & narrative for global adoption

Environmental design guidance (materials, color, furniture, props)

Event signage systems including:

Large-scale wall graphics

Wayfinding and meter boards

Easel signs and tabletop signage

Schedules, welcome signage, and community zone markers

Modular graphic templates for multiple event formats

Swag presentation & experiential moments

Clear usage rules to protect brand consistency at scale

Each element was intentionally designed to be reusable, adaptable, and easy for internal teams to execute worldwide.

The Outcome

The Google Cloud Security Community Playbook became a foundational tool for launching and scaling community events globally. It enabled teams to move faster, stay on brand, and deliver more meaningful, cohesive experiences—whether hosting a small local meetup or a flagship event.

More importantly, it reinforced Google Cloud Security’s commitment to connection, learning, and shared expertise, transforming events into true community touchpoints rather than one-off activations.

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