The Weather Channel CES Experience Suite

Project Overview At CES, The Weather Channel set out to challenge how brands think about influence, intent, and environment. Rather than focusing on forecasts alone, the experience reframed Mother Nature as the ultimate marketing catalyst—one that shapes human behavior, decision-making, and purchasing intent long before a transaction ever occurs. The result was Wired for Weather, an immersive experience suite designed to explore how weather impacts mindset—and how understanding that mindset unlocks smarter, more empathetic marketing.

The Big Idea: Wired for Weather
Weather doesn’t just inform decisions—it primes them.
From what we wear and where we travel to how we shop and when we act, weather subtly (and sometimes dramatically) influences consumer mindset. The experience centered on this insight: it’s not just about the forecast, it’s about the mindset behind the buy.
My Role
Experience Design, Environmental Graphics, Large-Format Visual Systems
I designed the visual and environmental expression of the experience, ensuring the concept came to life across every physical touchpoint within the suite.
What I Designed
Large-format murals that anchored the Wired for Weather narrative
Mirror graphics used to reflect personal mindset and decision-making
Window graphics that extended the story beyond interior walls
Custom juice bar graphics & labels, tying weather, mood, and wellness into a sensory moment
Environmental moments that guided flow, reinforced messaging, and supported conversation
Every element was intentionally layered to reinforce the idea that context shapes behavior—and weather is one of the most powerful contexts of all.
The Experience
Rather than a traditional booth or presentation, the suite functioned as an immersive thought space. Attendees moved through a series of visual cues and messaging moments designed to spark curiosity, conversation, and new ways of thinking about data, intent, and connection.
The experience invited marketers to see weather not as background information—but as a strategic lens for understanding people.
The Outcome
The Wired for Weather suite positioned The Weather Channel as more than a data provider—it reinforced their role as a behavioral and cultural intelligence platform. The experience resonated with CES audiences by blending insight, storytelling, and design into a space that felt relevant, immersive, and human.
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