Beacon Wellness Brands is a leader in designing wellness-focused products that empower individuals to prioritize self-care and pleasure. The flagship brand, PlusOne, offers innovative and accessible sexual wellness devices that cater to singles and couples alike.
As Creative Director for Beacon Wellness Brands, I played a pivotal role in translating the company’s marketing objectives into a cohesive creative strategy. Overseeing the ideation and execution of compelling storytelling, I ensured brand alignment across all marketing channels and initiatives, fostering a deeper connection with the PlusOne audience.
In the past six months, I’ve led a wide range of creative efforts:
Email Creative: Developed an impactful email campaign strategy to drive engagement, increase open rates, and support product launches. These campaigns combined striking visuals with persuasive copy to resonate with a growing customer base.
Social Creative: Crafted innovative social content designed to entertain, educate, and engage, including several standout social reels that drove impressive results, such as boosting email sign-ups through an eye-catching and interactive reel campaign.
Valentine’s Day Photoshoot: Directed a photoshoot that captured the essence of the PlusOne brand, emphasizing its modern, approachable luxury. The imagery was used across digital and print campaigns, bringing the brand to life for its audience.
Through thoughtful storytelling and visually engaging campaigns, I helped Beacon Wellness Brands grow its presence, enhance customer loyalty, and position PlusOne as a leader in its category.
