I led creative for a total redesign of the look and feel across the website, social media, email, and in-store. The revamp included new typography, a soup-to-nuts restructuring of the homepage, and a revamp of the UX, navigation, and a new, more editorial approach to brand messaging.
Assets from the shoot were used for the homepage redesign and social assets.
We used the photoshoot assets to create a diverse and strategic email campaign.
Paid social campaigns for each season/promotion.
In-store signage and promotions were also considered when directing the shoot.