Jared Spring/Summer Campaign

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I led creative for a total redesign of the look and feel across the website, social media, email, and in-store. The revamp included new typography, a soup-to-nuts restructuring of the homepage, and a revamp of the UX, navigation, and a new, more editorial approach to brand messaging.
Assets from the shoot were used for the homepage redesign and social assets. 
We used the photoshoot assets to create a diverse and strategic email campaign.
Paid social campaigns for each season/promotion.
In-store signage and promotions were also considered when directing the shoot. 
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